What Is Web3 Marketing? A Plain-English Guide for Crypto Projects
What Web3 marketing actually involves, how it differs from ordinary digital marketing, which channels matter and the rules that apply when you promote a crypto project.
3 min read
Oddrix Web3 PR
Web3 marketing insights
Original, practical guides on crypto PR, community management and Web3 SEO. No fabricated case studies, no price talk.
How Crypto PR Distribution Works (and What You're Actually Paying For)
A clear explanation of crypto press release distribution: sponsored placements, editorial review, syndication, timelines, labelling and how to judge a distribution package.
3 min read
How to Choose a Crypto PR Agency: 12 Questions to Ask First
A practical checklist for choosing a crypto or Web3 PR agency: transparency, destination lists, guarantees, payment terms, compliance and reporting.
3 min read
How to Promote a New Cryptocurrency Project Responsibly
A step-by-step plan for promoting a new crypto project: foundations, community, content, PR, creators and the legal lines you must not cross.
3 min read
Telegram vs Discord for Web3 Communities: Which Should You Use?
A practical comparison of Telegram and Discord for crypto communities: structure, moderation tools, security risks, costs in time and when to run both.
3 min read
Why Community Management Matters for Crypto Projects
How community management protects users, supports trust and keeps a crypto project credible, with the daily tasks, metrics and boundaries that make it work.
3 min read
A Practical Guide to Web3 SEO
How crypto and Web3 projects can earn search visibility: technical foundations, search intent, helpful content, links done properly and the rules Google applies to finance topics.
3 min read
How to Prepare a Crypto Press Release That Publishers Accept
The structure, wording and checks that make a crypto press release clear, credible and acceptable to publishers, with a template and common reasons for rejection.
3 min read
How to Build Trust Around a Blockchain Project
Concrete steps that make a blockchain project verifiably trustworthy: transparency, security, communication habits and what to avoid.
3 min read
What Crypto Projects Should Know Before Launching a PR Campaign
Readiness checks, budgets, timelines, legal considerations and realistic expectations before you pay for crypto PR.
3 min read