How to Prepare a Crypto Press Release That Publishers Accept

A crypto press release has one job: tell people, accurately, what happened and why it matters. Here's how to write one that publishers accept and readers understand.

Start with real news

Good triggers include a mainnet or product launch, a major feature, an integration or partnership with a named organisation, a completed audit, a funding round with named investors, or a governance decision. "Our token will moon" isn't news.

Structure

1. Headline (under about 100 characters). Who did what. Example: "Acme launches non-custodial payments app on Solana".
2. Summary paragraph. The who, what, when, where and why in two or three sentences.
3. Details. What the product does, who it's for and how it works, in plain English.
4. Quote. One quote from a named spokesperson that adds perspective rather than repeating the facts.
5. Availability. Where and when people can use it, with the official link.
6. About section ("boilerplate"). Two to four sentences about the project, plus official website and social links.
7. Media contact. A name and email address.

Aim for 400–800 words. Longer releases get cut or skimmed.

Wording publishers reject

• Price predictions, "guaranteed returns", "100x", "risk-free".
• Superlatives you can't prove: "the world's first", "the biggest".
• Partnerships without the partner's confirmation.
• Unverifiable claims about audits, users or volume.
• Calls to buy a token with urgency ("before it's too late").

Besides publishers' own policies, in the UK investment-style wording can turn a release into a regulated financial promotion.

Facts to check before sending

• Names, dates, numbers and links are correct.
• Contract addresses, if included, match the official website.
• The audit link goes to the auditor's own site.
• Partners have approved their names and quotes.

Images and formatting

Supply a logo and one or two images at least 1200 px wide, without text baked in where possible. Use subheadings and short paragraphs. Add at most two or three links: your site, the product and maybe the docs.

A simple template

[Project] launches [product] to [benefit] for [audience]

[City, date] – [Project], a [one-line description], today announced [news]. [Why it matters in one sentence.]

[Two or three short paragraphs: how it works, who it's for, availability.]

"[Quote that adds perspective]," said [Name], [Title] at [Project].

About [Project] – [Two to four sentences.] Website: [URL]. X: [handle].

Media contact: [Name], [email]

After publication

Collect the live URLs, check each one shows your release and share them from your official channels. Expect most placements to be labelled as sponsored or press release, which is normal for paid distribution. See how crypto PR distribution works.

Oddrix PR packages include editorial assistance and a compliance check before distribution.

This guide is general information, not legal or investment advice.